New User: Apply to selected job without registration
Cancel
  New User: Apply to selected job and register
Please fill in the below details to apply to the selected job.
If you are registred User, Login to Apply
Cancel

AGM / Deputy General Manager - Brand Management

from 5 to 10 year(s) of Experience

Delhi / NCR

₹ Not Disclosed by Recruiter

Posted: 53 days ago

Job Description

Job Objective:

Must ensure that the brand remains recognisable, up to date and exciting to the existing and potential customers. Plan the ways to promote and change the public perception of the brand. Also ensure that the branding is consistent across advertising and communication campaigns across all platforms and all touch points. Also includes launching and coordinating brand activation initiatives, events, and promotions.

Role and Responsibilities

  • Develop strategies and managing campaigns across print, Outdoor, broadcast, and online platforms to ensure that products and services meet customers expectations and build the credibility of brand.
  • To be involved in developing the annual / project specific branding strategy based on product segment.
  • To develop the Annual Brand Plan in conjunction with the Marketing Head, Sales & Agency
  • To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.
  • To develop, plan and implement sustenance communication
  • To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities
  • To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities
  • To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines
  • To develop various post-sale marketing initiatives and all promotional material including at exhibitions, etc.
  • To monitor competitor activities and based on the same undertake timely market intervention.
  • Supervise advertising, product design and other forms of marketing to maintain consistency in branding.
  • Create Marketing Budgets and ensure monitoring efficacy (ROI)on a monthly basis
  • Create and update MIS on a regular basis
  • To define and manage Customer experience across all touch points

Requirements

  • Proven experience of working with Real Estate Industry (preferred)
  • Analytical skills and attention to detail
  • An understanding of trends and an ability to respond to customers’ wishes
  • Creativity and an ability to produce innovative and original ideas
  • The ability to manage and allocate budgets
  • Written and verbal communication skills
  • Experience with and an understanding of market research
  • Time and project management skills, including the ability to work on multiple projects at the same time




Industry: Real Estate, Property
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Product/Brand Manager
Employment Type: Full Time, Permanent


PG - MBA/PGDM in Marketing, Advertising/Mass Communication

Company Profile

Sweta Estate Pvt Ltd

HOMES
FUSED WITH
HOSPITALITY

Welcome to Central Park.

If you are looking for enhanced quality of life and not merely apartments with facilities, your search ends here. Our concept based luxury homes with in-house hospitality services makes our residential properties most sought after. Central Park tirelessly strives to provide an extraordinary customer experience and does everything to ensure you're delighted. We call it 'The Central Park Way'.
This approach has made Central Park one of the leading real estate developers in the luxury residential segment with milestone projects popularly known as CP1, CP2 and CP3, offering a quality of life like none other. Currently, we are present across Gurugram, Delhi and Goa

View Contact Details+
Contact Details

Contact Company:Sweta Estate Pvt Ltd

Address :Anurag Joneja, Head - Corporate HR, Central Park , 3rd Floor , Tower D , Global Business Park , MG Road , Gurugram

Reference Id:SEPL/05/2021

Website:https://www.centralpark.in/